About Me

I’m a Google Qualified, digital marketing specialist & digital creative director. Optimising brands and business for better online performance

I have more than ten years’ entrepreneurial experience at board level, leading creative organisations through periods of change and growth. During this time, I’ve navigated M&As, buy-outs and even filed patents and trademarks in my name. 

The last ten years have been a thrill. I’ve woken early every day to embrace new challenges and opportunities including:

Clients
2004 Universal Pixel Limited:  As founder and Creative Director of Universal Pixel, I pitched, won and retained several high-profile clients, including Microsoft, the Design Council and the BBC. In five years, the company grew to include more than 12 members of staff.
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2009 EasyProBlinds, After feasibility testing and recognising a gap in online learning, I built a world-leading eLearning platform to meet the growing appetite for knowledge in making Roman blinds. Having trademarked the brand in 2010, I went on to design and build a fully functioning, members-based community, complete with an eCommerce store with supporting products. Sales and leads are generated through a comprehensive multi-channel marketing plan, which includes social media, paid media and affiliate networks. In year one of trading, we achieved more than 3,000 individual sales worldwide, to become the top-ranked training resource for handmade-window treatments.
UP-Sale
2009 Pull Digital Limited: Having sold my stake in Universal Pixel, I co-founded Pull Digital, where I was Digital Creative Director; I was also responsible for the agency’s internal culture and resourcing. I developed several staff-retention programmes and formed many external relationships for intelligent outsourcing. As equal owner, I also helped develop the three key accounts, bringing in nearly two-thirds of the company’s overall business. In 2013, with nearly 20 staff, I sold my shares to fund further education in digital strategy and pursue other business interests.
POp
2010 Popuphouse 
Working closely with one of the UK’s biggest recycled-cardboard manufacturers, Kite Packaging Limited, I developed a new business model for marketing a British-made recycled playhouse for children. Using social-measurement tools, I developed the brand name, messaging and design to position the product in line with audience needs. I went on to design and build a simple website using the drop-shipping model, with Kite Packaging’s secure checkout and warehouse infrastructure. Sales were generated through a sophisticated digital-marketing plan, with world-class social-media strategy and affiliate networking; no capital was used in advertising. Success was swift, and, in 2011, I opened three global-distribution centres, shipping palettes of up to 250 products abroad, as far as Western Europe, Kenya and South America.
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2013 Google Degree: I graduated from Google’s Digital Marketing Leadership programme and was nominated one of five ‘most inspirational’ students from a class of 220 professionals.
UML
2014 Usable Media:  I set up Usable Media to bring together creative and digital talent in a central office, equipped with all the latest agency ‘skills’, and none of the limitations of traditional agencies. The enterprise – best described as an ‘unagency’ – is made up of a group of leading consultants, in everything from branding and web design to SEO and copywriting. We each share the burden of running costs and collaborate to offer a leaner model. It also makes us more agile and scalable to meet different size and shape projects.
It’s a completely innovative culture. Together, we’ve won some exciting accounts for my teams and received fantastic feedback and reviews for our hard work.
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