Infographic design – ‘Best in class’

OK, so if you’re like me, you’re probably thinking ‘best in class’ is an overused, and under-proven claim, however, the infographic below this article was selected and case studied by Google Squared as one of three ‘best in class’ infographics during a live class, competing with twenty other digital marketing teams and credited for its […]

How will ZMOT help sell your brand?

ZMOT - The first moment of truth

If you haven’t heard of ZMOT yet, then its Google’s research into consumer buying behavior and stands for ‘Zero Moment of Truth’. It was conducted with 5,000 shoppers across 12 industries with insightful tips on how to influence prospects, profiling them by industry and habit. In this article I’ll summarise what you should be looking […]

How to design the perfect Infographic?

Data Explosion According to IDC in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information, which is enough data to fill 57.5 billion 32GB Apple iPods. And it’s growing too. By 2020 it will be 40 zettabytes which leaves the problem of how to detect and consume the information we want, without reading everything. […]

Multi-channel marketing – visualised

multichannel marketing for mobile

Once the objectives for a new digital strategy are defined, but before racing into tactics like facebook and Twitter, consider the difference between channels and touchpoints, your customers behaviours and how to provide influential content for each phase of the customer jouney. (At the end of this article there’s a visual flow diagram which summarises […]

Business Model Canvas (Made Simple)

Later this month my Google Squared team and I are pitching a digital business plan to ‘Dragon Investors’ at Google HQ to finance a new ‘freemium’, ethical music sharing business to disrupt iTunes’ & Spotify’s monopoly on music purchases. We’re aiming to make it easier using layers of social consciousness & involve some of the of […]

What makes a Social 100 Brand?

Or even a Social Brand… This topic was discussed amongst a group of experienced marketers and brand managers at a recent Google Squared class I attended. The good news is, businesses large and small are finding Social Marketing a challenge. The following points should give you an insight into the headaches faced by large brands. Social […]

How to write a blog in 3 steps

Hands up if you’ve ever had to consider this? As part of my Google degree coursework, this was my first assignment – challenging, non-negotiable, but hopefully rewarding… It made me ask myself questions that I ask clients such as; “Who’s gonna be interested in my Blog and Why?”. In attempting to answer this briefly, I’ve developed a […]